Marktinformationen
Webinar
Planning ad campaigns for the German market
Veranstaltungs-Sprache(n)
English / Finnish
Beginn
01.02.2024 · 09:30
Ende
01.02.2024 · 11:00
EET (Helsinki time)

What do decision makers in marketing have to consider when planning ad campaigns for the German market?

For those of you, who are doing business and advertising in Germany, listen up. We will have strong expertise and interesting use cases for you in our upcoming webinar.

 

Our speakers come from two very experienced marketing house from Finland and Central Europe – N2 and RTL AdAlliance. The Finnish marketing agency N2 is a family of innovative marketing communications companies with nearly 100 professionals in the N2 group. They combine data and insights with cutting-edge creativity, passionately focused on clients’ success. RTL AdAlliance is the international sales house of Europe’s leading entertainment company, RTL Group, and its external media partners.

In this webinar, our speakers will talk about German media landscape and media consumption, differences between Finland and Germany in those aspects and Dos and don’ts in marketing on the German market. And they will bring their clients along to discuss their use cases and learnings from advertising on the German market.

 

Our speakers:

  • Alex Nieminen, CEO, N2, and Henrik Lehtikangas, Creative Director, Wildstyle Network
  • Jurre Stek, Senior International Sales Manager, RTL AdAlliance
  • Aki Ronkainen, Head of International Sales Nordics, Head of Sales Finland, RTL AdAlliance

Webinar programme:

9.30 Welcome!

9.35 Introducing the Chamber of Commerce - Lotta Westerlund, Deputy Managing Director, German-Finnish Chamber of Commerce

9.40 Alex Nieminen, N2, and Henrik Lehtikangas, Wildstyle Network

  • Introduction to the changing media/marketing landscape and cultural differences
  • Business case & interview with Hannu Korpivaara, Suunto

10.15 Aki Ronkainen and Jurre Stek, RTL AdAlliance:

  • Overview of the German B2B market along with concrete tips
  • Business case

10:50 Your turn to ask questions and comment!

 

 

 

RTL AdAlliance Chamber of Commerce Webinar Presentation Final 010224